2023 is the year of survival, but it’s also the year of ‘all-things digital.’
From online shopping to Augmented Reality (AR), brands are serious about taking their offerings – and conversations – online. Here’s why: Facebook attracted over 2.6 billion monthly active users in the first quarter of 2023 and generated over $17.65 billion
in total revenues in the third quarter of 2020. “Instagram has amassed over 1 billion monthly active users – with 90% of them following a business on the platform.” That’s not all. The platform enjoys a median engagement rate of 1.60% across all industries:
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